Bally Bet Beta App Comes To Colorado Sports Bettors

  • Bally’s Corporation is set to roll out its Bally Bet app in Colorado.
  • The app contains integration with the Bally Rewards system.
  • It also offers exclusive parlay betting options to app based bettors.

LAS VEGAS - Bally’s Corporation is set to enter the Colorado market for mobile sports betting with the launch of Bally Bet in its beta form.

The Bally Bet app was developed by Bet.Works, which is currently in the process of being acquired by Bally’s.

That acquisition will leave the current head of Bet.Works, David Wang, as the head of Bally’s Interactive.

Wang praised the app and the teams that developed it in a a statement:

"Bally Bet is the culmination of a tremendous amount of hard work by both the Bally's and Bet.Works teams, and represents a key component of Bally's long-term growth and diversification strategy. Today's launch is just the beginning of what Bally's has in store for the mobile sportsbook market.”

The Bally Bet app is integrated with Bally Rewards and other social features, which the company hopes will make the overall experience better for online gamblers.

"We are excited to provide sports fans across Colorado with a new and innovative way to engage with their favorite sports and teams, and are confident that the Bally Bet sportsbook will provide those fans with the same unique and first-in-class experience that our loyal gaming customers have come to expect from our three Colorado casinos,” said Adi Dhandhania, Bally’s Senior Vice President of Strategy and Interactive. He continued: “By integrating Bally Bet with Bally Rewards, we will provide sports and gaming enthusiasts with an unmatched betting experience."

The upside of the point integration system is that users of the Bally Bet app will be able to redeem those points for real life rewards at the three Bally’s casinos in Colorado.

In addition, after the full rewards program is rolled out (ETA summer 2021), those reward points will be applicable to Bally’s properties all over the country. Basically, Bally’s has made their app as accessible as possible to those who wish to collect perks. The app also contains exclusive parlay betting options that only those with the Bally Bet app can access.

Overall, there are plenty of good reasons for CO sports bettors to get excited about Bally Bet - and the company has plans to roll it out in other states as well.