- The Baltimore Ravens and BetMGM have entered an advertising partnership.
- Betting is not allowed at NFL stadiums.
- Maryland Governor Larry Hogan recently signed a bill approving of sports betting in the state.
LAS VEGAS - Sports betting has not been approved for NFL stadiums yet, but the Baltimore Ravens are making moves to partner with sportsbooks anyway.
The Ravens recently announced a partnership with BetMGM, which ostensibly is a deal for sponsorship - signage, promotions for Ravens fans on BetMGM, and more.
The partnership was announced the day after Maryland Governor Larry Hogan signed a bill that legalized sports betting in the state.
The Ravens are expected to enter two further such partnerships over the course of the next few weeks.
The Ravens plan on making each of the deals focused around marketing, both at stadiums and via promotions to fans of the Ravens.
BetMGM, for its part, has partnerships with many other NFL teams, such as the Denver Broncos and the Pittsburgh Steelers.
While these relationships are explicitly marketing based, one wonders how beneficial having these relationships now could be if sports betting is ever allowed at NFL stadiums.
Matt Prevost, Chief Revenue Officer for BetMGM, was effusive in his praise for the Ravens and the deal they’d struck.
“The Ravens are an incredible organization with a rich history, and we’re proud to become the team’s first official partner in the gaming space,” said Prevost. “Through BetMGM, Ravens fans will be able to engage with their favorite football team at a new and heightened level.”
The future could be bright for those with aspirations of open sportsbooks at sports stadiums, but for now, partnerships like this are as good as it gets.