- The Barstool Sportsbook app is hoping to launch in September to be able to open shop when the NFL will be back.
- Barstool Sports and Penn National are working together to offer sports bettors both mobile and land-based sportsbooks this Fall.
NEW YORK – Barstool Sports expects to roll out their sportsbook in September to sync up with the kickoff of football season.
The famous sports blog partnered with Penn National in January for a term of up to 40 years in order to conduct business like this. Through their partnership, Barstool will be able to launch its long-awaited online sports betting app as well as begin to open retail sportsbooks nationwide through Penn National’s casino locations.
The app’s public opening will have the platform hit the ground running as not only will NFL matchups be in full swing but the MLB and NBA will also be having games that will be open for wagers.
The Barstool Sportsbook App
With major sports across the country finally starting back up after months of COVID-19 related hiatuses, deprived mobile sports betting platforms will be fighting for business.
Not that there won’t be plenty of business to go around, having sports bettors chomping at the bit to lay down wagers after not being able to do so for some time on the most popular sporting events.
However, Barstool will be in competition with some of the most used sports betting platforms in the U.S. like DraftKings and FanDuel.
Barstool plans to set their sports betting app apart from the competition by having the unique personalities that created the blog in the first place, like founder Dave Portnoy, behind some of the bets that will be listed for gamblers to partake in.
People that work at Barstool will not only be members of the app, they can make up various bets like parlays that all players can bet on.
“Everyone at Barstool will be using the Barstool Sportsbook. We’re going to be talking about it all the time online,” said Erika Nardini, CEO of Barstool Sports.
The app will cover all of the regular wagers found on any other sportsbook as well as trying to appeal to gamblers with their own unique bets.
Nardini is confident in Barstool Sportsbook app’s future success, no matter what the sports climate looks like in a post-pandemic world.
Although they started out as a sports blog in 2003, PASPA was overturned 15 years later, and they angled themselves into sports betting style news.
Through their partnership, Penn National now owns 36% of the business which cost them $450 million. This expansion should expand each company’s individual profit margins and fanbase.
To Sum It Up
Barstool Sportsbook’s app and their land-based outlets should be accessible this to anyone in a state with sports betting that has Penn National present in the industry.
The blog turned sports betting business will definitely be a different kind of online gambling platform than that of their competitors just based on the people behind the brand alone.
The launch of their sportsbook app in September should be a new and exciting experience with some wacky wagers that will attract many gamblers to join and bet on sports with Barstool this NFL season.