Carousel Group Inks Deal With Caesars To Enter Three New States

  • The Carousel Group just signed a new 10-year partnership with Caesars Entertainment to bring sports betting to three new states.
  • SportsBetting.com will eventually operate in New Jersey, Indiana, and Iowa thanks to this deal.

LAS VEGAS – The world of sports betting just continues to expand, this time from a new deal between the Carousel Group and Caesars Entertainment.

The Carousel Group announced that they have agreed to a 10-year partnership deal with Caesars that will allow the group to bring their sports betting platforms to new states through the Caesars brand.

Carousel and their primary platform SportsBetting.com will now be able to expand into New Jersey, Indiana, and Iowa in the near future, with an online casino also set to open in New Jersey.

The move will attach them to one of the biggest names in USA casino gambling in Caesars, giving them a head start over some of the competition.

According to Carousel, the move will increase their accessible market from $109 million to an estimated $1.8 billion. The new deal will allow them to reach over 24 million people residing in the new states.

Currently, Carousel’s SportsBetting.com is active in Colorado through Johnny Nolon’s Casino.

“We closed out 2020 with the launch of SportsBetting.com in Colorado and we are thrilled to start 2021 with the announcement of our multi-state agreement with Caesars, a giant in the casino industry and the perfect strategic partner to help us aggressively expand our market access in the US,” said Daniel Graetzer, the president and chief executive of Carousel.

The Carousel Group might be a name unfamiliar to US legal sports bettors due to their international roots. Carousel has offices in New Jersey, Malta, and Spain and originally received its B2C license from the Malta Gaming Authority.

With their Malta Gaming License, the Carousel Group intends to expand their SportsBetting.com platform in Canada, namely Ontario, as well as across Europe in 2021.

In all, the deal will continue to expand an already robust and growing sports betting market in the US.

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