FanDuel Partners With AGA For Responsible Sports Betting Initiative

  • FanDuel Sportsbook has partnered with the American Gaming Association.
  • The partnership will help grow the AGA’s Responsible Sports Betting Initiative.
  • This initiative helps to direct consumers to grow responsible gambling habits.

LAS VEGAS - FanDuel, one of the largest sportsbook and daily fantasy operators in North America, has partnered with the American Gaming Association to grow responsible gambling.

The AGA’s initiative is known as the Responsible Sports Betting Initiative, and it seeks to raise awareness of irresponsible gambling habits and help bettors to find the resources they need if they need help.

The AGA seems grateful to have FanDuel as a partner, and it will be the first sportsbook to be partnered with the AGA.

"Responsibility to our customers has always been a pillar of AGA member operations,” said AGA President Bill Miller. “Extending this to meet the new realities of an expanded sports betting ecosystem is going to require full collaboration with everyone involved in it – gaming operators, media companies, and leagues and teams. We're excited to have a partner like FanDuel to help extend this important initiative."

The AGA is currently partnered with NASCAR, the PGA Tour, and the NHL, among others.

FanDuel demonstrated its commitment to this initiative by promising millions of dollars in media to promote the campaign.

"As the mobile gaming industry leader in the U.S., we believe promoting responsible gaming behaviors is a core tenet of growing our business and the industry as a whole," said FanDuel CEO Matt King.

This is a win-win situation for FanDuel, as the Responsible Sports Betting Initiative, as part of its “Have A Game Plan” program, directs sports bettors towards legal retail sportsbooks.

FanDuel operates several of these legal retail sportsbooks, in states such as Pennsylvania, Michigan, and New Jersey, among others.

While FanDuel is the first sportsbook to partner directly with the AGA, other USA online gambling providers have demonstrated similar commitments.

BetMGM and MGM Resorts announced their own initiative to combat problem gaming, in partnership with the National Council on Problem Gambling.

Both of these initiatives come in March, as March is Problem Gambling Awareness Month, and this happens to coincide with March Madness, one of the biggest gambling moments in the year.