Hard Rock And Scientific Games Expand Partnership For iGaming

  • Hard Rock International and Scientific Games have expanded their partnership for iGaming and sports betting.
  • Gaming Innovation Group Inc. (GIG) and Hard Rock have agreed not to continue their business relationship.
  • Hard Rock will use Scientific Games’ OpenGaming solution at the Hard Rock Casino apps and website.

LAS VEGAS – Scientific Games and Hard Rock International have officially expanded their partnership for sports betting content and iGaming technology.

This comes as Hard Rock and Gaming Innovation Group Inc. (GIG) depart from their partnership. The departure was a mutual decision between GIG and Hard Rock.

Hard Rock Casino apps as well as the main HardRockCasino.com website will be powered by the iGaming software OpenGaming solution from Scientific Games.

Hard Rock And Scientific Games

Hard Rock will power all of its online casino offerings moving forward with Scientific Games iGaming software.

The gaming technology entity will start by expanding its OpenSports technology to Hard Rock retail sportsbooks. The expansion will start in Iowa and New Jersey where Scientific Games will be the exclusive provider of all the Hard Rock operated sportsbooks in these states

Following this, Scientific Games will then bring its OpenGaming solutions to the online casinos. This will start in New Jersey first with the Hard Rock Casino apps and website.

"The Hard Rock brand is instantly recognizable on a global scale and to extend our partnership with them once again is testament to our product development capabilities across iGaming and Sports in the US,” said Jordan Levin, Group CEO, Digital for Scientific Games. “As the digital team of Scientific Games, we have deep expertise across igaming and sports and we're looking forward to working with the great team at Hard Rock."

Following the New Jersey and Iowa implementations of the iGaming software, Hard Rock International plans to slowly launch the technology in its other markets.

"We wanted to take our offering to the next level and Scientific Games and its product offering fit the bill perfectly,” said Kresimir Spajic, SVP Online Gaming, and Sports Betting at Hard Rock International. “The company's sports betting technology is second to none, while the launch of OpenGaming in New Jersey allows us to expand our already strong casino offering in the state. These are exciting times for Hard Rock International as we bring even more entertainment experiences to our loyal customer base."

The goal of this extended partnership is for Hard Rock International to offer its customers the ultimate omnichannel sports betting and iGaming experiences. This is all driven by the Scientific Games' well-renowned iGaming technology.

The USA online gambling market continues to grow and expand. Patrons won’t have to wait long to see the fruits of this expanded partnership.