Microgaming Strengthens Partnership With Rootz Casino Brand

  • Online gaming software developer Microgaming announced that they will be strengthening their partnership with gaming provider Rootz Limited.
  • The deal will include more content for the Wheelz brand and will continue to provide industry-leading support for the brand.

LAS VEGAS – With the world turning to virtual options for nearly every aspect of life, the online gambling landscape continues to evolve each and every day.

This week, online gaming developer Microgaming announced they would be strengthening their partnership with gaming provider Rootz Limited.

Rootz Limited provides online casino games through their online brands Wildz and Caxino. These brands are picked up by online gaming retailers across the world and used in a large number of online casinos.

Now, Rootz will have the backing of Microgaming further into the future, where they will likely provide additional content to Rootz’ newest brand Wheelz.

Wheelz will likely focus on roulette and wheel-based online sports, with new software and gaming interfaces provided by Microgaming.

Rootz first joined forces with Microgaming back in 2019 when the first brand, Wildz, was launched. This was then followed by Caxino in 2020.

The new technology will include recently launched games like Golden Stallion and Diamond King Jackpots from Northern Lights Gaming and SpinPlay Games.

“We are thrilled to extend our successful partnership with Rootz, an operator which has found the formula when it comes to delivering a top-rated casino experience for its players. Its state-of-the-art technology combined with Microgaming’s vast content offering makes for a winning partnership. Wheelz has what it takes to become a firm player favourite, and with David Hasselhoff as the face of the brand, it will do so with added glitz and a little Hollywood glamour.” said Neil Bancroft, Microgaming’s head of partnerships.

As Bancroft mentioned, the new deal will include a swath of marketing advancements, including a new run of marketing starring David Hasselhoff.

Lasse Rantala, the CEO of Rootz Limited, expanded on the deal.

“Microgaming has been instrumental in the success we have enjoyed with our first two online casino brands, Wildz and Caxino. Given our rapid growth, expectations are high for Wheelz, and with the support of Microgaming and its market-leading content, we are confident the brand will be as successful as its sister sites. I’d like to thank Microgaming for the support and assistance its team has provided Rootz to date and look forward to even greater success now that Wheelz is live to players in markets around the world,” said Rantala.

It is partnerships like these that will continue to expand the world of USA online gaming into new horizons.