PointsBet Launches Company’s First Online Casino In Michigan

  • PointsBet has been authorized by the Michigan Gaming Board to open an iGaming and online betting platform in Michigan.

LANSING, Mich. – Major sports betting and online gaming brand PointsBet has officially launched its inaguaral iGaming platform in Michigan.

This week, the Michigain Gaming Control Board (MCGB) gave the all-clear authorization to PointsBet Michigan LLC to move forward with the launch of their online gambling platform.

Michigan was one of the most recent states to pass sports betting law, launching their sportsbook regulations in late January of this year.

Now, PointsBet will look to expand into the online casino game market in Michigan as it hopes to do in many other states.

Michigan was one of the biggest states to pass sports betting and iGaming legislation due to the massive amount of fans as well as sports franchises located in the state.

Now, residents and visitors who have come accustom to the PointsBet name will be able to do all of their online casino gambling under the same moniker.

“Over the past 18 months we have assembled a highly experienced iGaming team which has built our in-house proprietary iGaming platform and administrative tools and I am thrilled today to announce the inaugural launch in Michigan,” said Sam Swanell, Group CEO and Managing Director of PointsBet.

“The launch of iGaming not only complements our existing sports wagering products, but also removes the disadvantage we have had with customer acquisition, retention and cross sell compared to those operators with iGaming.”

PointsBet has stated they plan to open their next iGaming platform in New Jersey, where the market share for betting in general has exploded over the last two years.

Michigan residents will now be able to access hundreds of casino and table games right from their home through the PointsBet system.

PointsBet will likely continue to expand their platform in the foreseeable future as the betting landscape in the USA continues to expand.