TVG Given A Rebrand As FanDuel Pulls Kay Adams

  • FanDuel may be planning to rework TVG’s tv channel into FanDuel TV.
  • TVG2 would then become FanDuel Racing, and remain focused on horse betting.
  • Kay Adams, formerly of Good Morning Football, is a likely NFL morning show host.

LAS VEGAS – TVG, the horse racing giant and FanDuel subsidiary, is likely going to undergo some significant changes in the future.

Reportedly, the horse racing company’s broadcast outlet, the TVG racing channel, will be refocused into a 24-hour news network known as FanDuel TV.

This change would also alter TVG2, the second channel offered by TVG, into FanDuel Racing, where programming that is more related to what TVG watchers might expect will remain.

What Is The Plan For FanDuel TV?

Kay Adams, formerly of NFL Network, is apparently a keystone part of the plan, and will likely end up hosting some form of NFL content on the future FanDuel TV.

FanDuel has been working to transition into being something of a sports media company in addition to a sports betting/daily fantasy company.

They have deals with – among others – Pat McAfee, Charles Barkley, Kenny “The Jet” Smith, TNT, The Ringer, and, of course, the NFL itself.

This move – the creation of FanDuel TV as an all-purpose sports gambling media arm, and the movement of racing content to FanDuel Racing – is a clear attempt to capitalize on these relationships.

Will Anything Else Change With TVG?

It does not seem like these plans include any kind of changes to the major horse betting offerings of TVG.

These changes would only impact their broadcast output, and does not entail any shifts in either the TVG app or the TVG website.

Flutter, the parent company of FanDuel, has owned TVG since 2009, and has kept their focus more or less intact – horse betting.

This does not seem likely to change. This plan is more of a reallocation of available resources. Rather than starting a new channel from scratch, Flutter is looking to use the resources it has in a more efficient manner.