- Wynn Resorts’ online sportsbook brand known as WynnBET will be partnering with UK-based Genius Sports Group to provide live data and betting platform services.
- The deal will allow advancements on Wynn’s in-game live betting systems and other data functions for the WynnBET sportsbooks in New Jersey, Colorado, and Michigan.
JERSEY CITY, N.J. – The continuing evolution of sports betting technology took another step forward this week, with UK data strategy company Genius partnering with sportsbook provider WynnBET.
Genius Sports Group is a sports betting data and technology provider that collects and analyzes all kinds of sports information. The Genius Sports Group has partnerships with the NBA, NASCAR, the PGA Tour, and the English Premier League.
WynnBET is the brand name for one of the USA online sportsbooks offered in New Jersey, Michigan, and Colorado by Wynn Resorts, one of the largest gaming brands in the US.
The new partnership will see the Genius group provide their data and information to the sportsbook to provide unique and accurate information. This info will be used to further advance WynnBET’s live betting systems, as well as provide more accurate odds and information across the platform.
“Along with its broad market-access and nationally recognized brand name, Genius is an ideal partner to enhance WynnBET’s expanding online sportsbook and in-game betting offering,” said Jack Davidson, Genius Sports Chief Commercial Officer. “With growing numbers of states introducing online betting regulation, in-game handle is quickly rising – and WynnBET recognizes the direct engagement and revenue benefits of official data in this landscape.”
Genius has previously inked a deal to become the official provider of NASCAR’s sports betting data to state-sponsored sportsbooks. This has led to the creation of live betting odds for the races, which are set to be included in certain TV broadcasts in the near future.
It is likely that WynnBET will be the sponsored sportsbook in promos for live betting through Genius.