- Aston Villa has signed a sponsorship deal with crypto betting site Duelbits.
- Crypto betting is allowed at UK sportsbooks, and Duelbits is regulated by the UK Gambling Commission.
- The partnership weds one of the PL’s oldest teams to a new mover-and-shaker in the crypto betting world.
LONDON - Aston Villa, one of the most recognizable teams in the British Premier League, has signed a sponsorship deal with crypto betting site Duelbits.
While many state-regulated books in the US stay away from crypto – forcing crypto enthusiasts overseas – the UK does not have similar restrictions.
Thus, a company like Duelbits, that deals mostly in crypto, can become a major sponsor for a top-flight soccer team with no issues.
What Does Duelbits Get From The Deal?
Duelbits will receive the title of “Official European Betting Partner” of Aston Villa, as well as their name on the advertising boards at Villa Park, and representation on Aston Villa’s social networks.
Perhaps most intriguing to Duelbits was the association with a historical brand in the Premier League world.
Duelbits is a new company, founded in 2020, and, according to Marco Pinnisi, their Chief Marketing Officer, they saw value in partnering with a club as historical as Aston Villa.
"Whilst we are a young brand, we wanted to be associated with a historical club, creating a great mixture between heritage and new generation sportsbook,” Pinnisi said. “We are extremely excited and honoured to support such a legendary club, and we are sure this great mixture will be particularly engaging for our users and Aston Villa fans.”
Pinnisi also praised his company’s product, and talked about how he saw the deal as a way to get eyes on what he considers to be a good and competitive product in the sports betting, casino and gaming space.
“Duelbits aims to continually develop a strong sportsbook that can be compared to leading bookmakers in the market,” Pinnisi said. “We felt it was the right time to give the brand the visibility it deserved, and we couldn't see a better way than sponsoring one of the most well-known EPL clubs. This partnership underlines Duelbits' desire to work with the most prestigious sports brands.”
The partnership is currently set to last only through the 2022/2023 season, but that will be a significant amount of time in the history of a company that is so new.
If it goes well, this could herald a fruitful and long-lasting partnership between the historic soccer club and the crypto betting site.