- B Connected Mobile is the newest innovation by the Boyd Gaming Corporation to engage customers in a number of rewards and promotions.
- All 24 properties of Boyd Gaming will have access to this new technology.
LAS VEGAS – The Boyd Gaming Corporation, a premier casino company headquartered in Las Vegas has partnered with Aristocrat Technologies Inc for their new player loyalty platform called B Connected Mobile.
Casino goers and visitors of all Boyd Gaming properties can utilize this new application for a number of benefits regarding every area of the corporation from accommodations to gambling.
B Connected Mobile is the future of the hospitality business and the future is here for Boyd.
What Is B Connected Mobile?
B Connected Mobile is an application that will essentially provide everything needed when staying at a Boyd resort if the customer has downloaded it to their smartphone.
It’s not simply a loyalty program as many would assume, mainly because that is how it’s being advertised. While there are rewards and loyalty points to be racked up by being a member, this mobile gambling app has many more uses built within it.
After downloading it to their phone, patrons will then have their B Connected Rewards card automatically connected to their account to allow for a multitude of special discounts and offers not publicized for everyone.
It can also be used to pay for anything at the hotel and casino with the use of the cashless wallet feature. On top of that, there is no longer a need to worry about losing a hotel room key and having to go to the front desk for a new one as hotel keys are synced to the member’s app for them to gain access to their rooms with the use of their cellphone.
“Thanks to our strategic partnership with Aristocrat, Boyd Gaming now has a best-in-class mobile platform that will allow us to greatly enhance the guest experience at our properties,” said Blake Rampmaier, Senior Vice President and Chief Information Officer of Boyd Gaming.
Boyd Gaming Properties
Boyd Gaming has 24 locations nationwide where B Connected Mobile can be accessed. Along with this new application, the terms of the partnership will allow Boyd to use Aristocrat’s Oasis 360 product for customers to enjoy.
This system was created to enhance casino player experiences by tracking players in order to give them the proper rewards without missing a beat and also learning what is the most popular with patrons to build out those areas further.
“We are thrilled to expand our existing relationship and form a long-term strategic partnership with Boyd Gaming. The powerful combination of Aristocrat player-favorite games and our Oasis 360 systems innovations will help to increase player excitement and boost Boyd Gaming’s competitive advantages in the markets in which they operate,” said Matt Wilson, Aristocrat’s Managing Director of the Americas.
B Connected Mobile and Oasis 360 are only the beginning for the Boyd Gaming Corporation. The company continues to look for new innovations that will allow their visitors an exemplary USA online casino experience like no other. Until then, these newest offerings are unlike that of any that their competitors can currently provide, putting them at the top tier of their business.