U.S. Sportsbooks Launch And Expand In Time For NFL Season

  • Barstool Sportsbook launched just in time to capitalize on the NFL season.
  • William Hill has expanded into multiple states for the NFL betting.
  • DraftKings, FanDuel, and other sportsbooks have also entered into new markets this month.

NEW YORK – Sports betting sites in the U.S. have seen a massive boom in the last few weeks as sportsbooks expand and launch just in time for the NFL season. Barstool Sportsbook is the latest player in the U.S. market having launched in Pennsylvania last week.

The NFL season is a major attraction for sports betting in the US and sportsbooks have been aggressive to capitalize.

Many established sportsbooks have launched in new markets, pushing sports betting even further than it’s been in the past.

NFL Betting Is Luring Sportsbooks

The online sports betting market has seen a massive surge in the recent weeks as the NFL season gets into full swing.

Barstool Sportsbook has officially gone live, bringing one of the biggest sports media outlets to the sports betting arena.

Barstool originally had a soft launch earlier in the month. Now all PA residents are able to bet on sports with the Barstool Sportsbook mobile app.

“The Barstool Sportsbook app is the centerpiece of our Company’s omni-channel strategy,” said Jay Snowden, President, and CEO of Penn National. “Since forming our exclusive sports betting and iGaming partnership with Barstool Sports in January, our product, marketing and operations teams have worked hand-in-hand with Barstool’s top talent, including Dave Portnoy and Dan 'Big Cat' Katz, to create a sports betting experience that we’re confident will appeal to Barstool’s army of loyal followers, as well as our extensive database of existing casino customers and sports betting fans at large.”

Barstool is joining a stacked market of well-established sports betting operations, however. To not be outdone by the new bookmaker in town, William Hill US has been expanding aggressively in the last few weeks.

The popular Las Vegas-based betting operation has launched new online sportsbooks in Illinois, West Virginia, Indiana, and West Virginia.

“We’re excited to bring our top-performing mobile app to my hometown state of Illinois,” said Ken Fuchs, President of Digital for William Hill. “We look forward to providing millions of sports fans in the state with the best markets and great service.”

Illinois has been a hotbed for new sportsbooks since the launch of regulated sports betting in its legislation. In addition to William Hill US, the Prairie State has seen the launches of FanDuel, DraftKings, and PointsBet all surrounding the NFL season's start.

State launches aren’t the only thing that sportsbooks have been aggressively working towards. Even deals with NFL teams have occurred just in time for NFL sports betting.

DraftKings recently announced an exclusive sports betting deal with the New York Giants. This further connects sports betting with the NFL.

“The New York Giants have continued to be a fantastic organization to work with over the years, and we are excited to expand our relationship as the Giants’ Official Exclusive Sports Betting, iGaming and Daily Fantasy operator,” said Ezra Kucharz, DraftKings’ Chief Business Officer. “Both organizations remain committed to customer experience through enhanced product offerings and authenticity and look forward to joining forces across platforms as the highly-anticipated NFL season gets underway.”

As the biggest sporting league in the nation, it makes sense that the NFL would have a strong USA online gambling presence as well. It is only expected that more sports betting deals and expansions will occur throughout the NFL season.