- DraftKings will be debuting an NFT marketplace utilizing the roster from NFT platform, Autograph.
- CEO of DraftKings believes their brand will “sit at the center of this technological and cultural phenomenon.”
BOSTON – Sports enthusiasts and collectors have something new to be excited about after DraftKings announced a collaboration with the NFL to launch an ‘NFT ecosystem and exchange.’
DraftKings NFT Economy
Sports have always been a strong source of cards, collectibles, and other paraphernalia, and with the recent explosion of interest in the NFT market, it was only a matter of time before sports were included in an official capacity.
Teaming up with the NFL, the fantasy football and gambling company DraftKings is looking to expand its brand by launching an entire ecosystem of NFT purchasing, selling and trading on their digital marketplace.
“The NFT boom has reinvented the collectibles industry and driven excitement to early-adopting audiences worldwide—including the DraftKings community,” said Matt Kalish, DraftKings co-founder and president.
The DraftKings brand is looking to get ahead of the game, by making themselves the go-to market for NFL-related NFTs and digital collectibles.
“DraftKings Marketplace will sit at the center of this technological and cultural phenomenon, providing our immense existing customer base with an easily accessible experience that rivals all legacy marketplaces. This initial vision in collaboration with Autograph, and its coveted collection of official digital collectibles, is a vital first step as we enter the emergent NFT market. We aim to usher in this new era by introducing millions of collectors to this evolving space while providing beloved content through an intuitive interface built to win over the long term.”
The first NFTs to drop on the DraftKings marketplace will be a “Pre-Season Access” collection, focusing on athletes from an NFT platform called Autograph.
Autograph was co-founded by Tom Brady to create what the website calls “unique digital collections and experiences.”
The first collection of NFTs releasing on DraftKings will be custom designed by the advisory board at Autograph.
“NFTs are the perfect medium to connect users to both the things they love and those who share those interests, and we want to leverage today’s incredible partnerships to provide continued value to our community,” said Dillon Rosenblatt, Founder and CEO, Autograph.
More details on this NFT collection will reportedly be announced next month.