- The OpenSports platform created by the Scientific Games Corporation will now have the live data features of over 170,000 sporting events a year provided by Betgenius.
- Scientific Games Corporation partnered with the Genius Sports Group to use their live in-game products for their online and mobile sports wagering businesses.
- The data seen with the application covers every sport worldwide except for teams or games affiliated with the United States.
NEW YORK – The Scientific Games Corporation will now be using the services of Genius Sports Group through a new partnership deal that will span their sports betting platforms worldwide.
Any sports wagering business that uses the OpenSports application which is the product of Scientific Games will now be able to use the LiveData and LiveTrading products created by Genius Sports.
More than 150 betting companies have employed the help of Genius Sports and use these specific services that can be tailored to each individual player when accessing an online or mobile sportsbook platform with these features.
What Comes With This Partnership?
Live in-game data will be made available for OpenSports customers, except for any information pertaining to sports teams in the United States. Genius Sports is the parent company to Betgenius, which provides live content on over 170,000 global sports matchups annually.
Scientific Games and their online gambling customers in the United States and around the world will now have access to all of this data when placing wagers on these events. This is a huge advantage for gamblers, especially for players that prefer live in-game betting.
“This partnership will ensure Scientific Games’ partners get all the benefits of the world’s finest sports content – from maximum market up-time to increased margins – delivered in a way which is tailored to their own specific trading strategy,” said Jack Davison, Chief Commercial Officer at Genius Sports Group. “No matter where in the world you are operating, these are vital components of success in today’s sports betting industry.”
This opportunity is not only one that is beneficial to Scientific Games as Genius Sports will now be providing their services to several new venues that use the OpenSports platform. They will gain a larger following and have their brand be that much closer to becoming a household name in the global sports betting community.
It’s already pretty close to reaching this goal as Genius Sports does business with the Hard Rock and Flutter Entertainment (FanDuel), two huge brands in the sports wagering industry.
“Genius Sports Group offers a vast array of in-game content which will further our already market-leading offering. There is an extremely high fluidity level brought by the sporting calendar, and our technology is unrivaled in matching these levels with the integrity, robustness, and scalability that the OpenSports platform provides,” said Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games. “With Genius Sports Group’s LiveData and LiveTrading services being integrated into our solution, the technology continues to evolve and become more exciting to our players.”