- Penn National is completing the acquisition of HitPoint Studios and LuckyPoint to launch their own in-house iGaming studios.
- The new studio will be named Penn Game Studios.
- The company will make exclusive online casino games for its patrons.
WYOMISSING, Pa. – As online gambling grows in popularity, companies are looking for more ways to maximize their outputs. Penn National plans to do that by launching its own in-house iGaming studio Penn Game Studios.
This new studio is coming from the acquisition of HitPoint Studios and its spin-off real money gambling operation LuckyPoint. Penn Game Studios will create exclusive iGaming options for all USA online casino operations under the Penn National umbrella.
With the acquisition expected to be completed in the near future, Penn Nationals' expansion in the USA online gambling market is sure to balloon. Penn continues to increase its hold on the market.
Penn Game Studios Incoming
With Penn National acquiring the independent design company HitPoint, the company now has access to creating its own games for its operations. This allows Penn National to cut out the middle man and operate with exclusive content.
“We are incredibly excited to be launching Penn Game Studios, which is another important step in our Company’s evolution into the leading omni-channel provider of retail and interactive gaming, sports betting and entertainment,” said Jay Snowden, President & CEO of Penn National. “We will now have the ability to create exclusive content for our audiences, further leverage the Barstool Sports brand and our database of 20 million mychoice customers, and create cross-marketing opportunities with our brick and mortar facilities.”
With Penn National’s strong foothold in legal sports betting through its Barstool Sports properties, it seems the company is looking to dominate online gambling as a whole.
Both companies have expressed excitement about the deal. HitPoint joining the Penn National team will allow for both online casino advancement as well as cross-marketing with the retail casinos under Penn National as well.
“We are thrilled to be joining Penn National and bringing our expertise to the Company’s interactive division,” said Paul Hake, CEO of HitPoint. “We look forward to adding our creativity, design and engineering skills to an already well-accomplished team at Penn National.”
The acquisition should be completed in the coming days, completely bringing the Penn Game Studios to fruition. The future for Penn National in the online gambling world is a bright one.