Sports Illustrated Takes Integrity Hit After AI Content

  • Sports Illustrated was caught with AI generated content on their site.
  • SI created fake names and headshots of writers.
  • The company has since pulled down its AI content.

NEW YORK – There has been a major downfall to the integrity of journalism that is being produced by Sports Illustrated after they were caught producing and publishing AI-generated news stories. While AI content is becoming more and more popular, there is still a high standard of integrity that a journalism company must keep to stay trustworthy to the readers.

Sports Illustrated took their AI generated content to a new level even getting headshots of fake writers and biographies that go with them.

One name that has been the center point of this is Drew Ortiz, an AI generated writer for SI where the bio tag reads:

“Drew has spent much of his life outdoors, and is excited to guide you through his never-ending list of the best products to keep you from falling to the perils of nature. Nowadays, there is rarely a weekend that goes by where Drew isn't out camping, hiking, or just back on his parents' farm.”

The sports journalism giant has since taken down any AI generated articles from their site after they were directly asked about it.

What This Affects The Most

With AI generated content being produced so quickly and realistically, it could be sometimes hard to know what is written by an actual writer and what isn’t. One area of the Sports Illustrated content that could be heavily affected by this is the sports betting articles and content that they produce.

As anyone knows there is a ton of research that goes into online gambling at a sportsbook and journalists are the ones that provide those stats, trends, and other points of research that AI simply can’t provide before it starts repeating itself.

With that being said, it is always safe to take the extra time and do your own research when online sports betting in addition to fact checking the integrity of the journalist outputting the content.