While Some Win, How Much Is Too Much Gambling Advertising?

  • Many are vouching for sports betting advertisements to be limited in the United States.
  • The United Kingdom has banned sports betting ads during game broadcasts.

LAS VEGAS – The sports betting industry in the United States is growing at a rapid pace and sportsbooks across the country have unloaded advertisements at every corner. However, some are concerned that this could become a problem for problem gamblers.

Looking at other countries as an example, both Spain and the United Kingdom have different restrictions on the advertisements that online gambling sites can offer. In Spain and Italy, sports stadiums and arenas are not allowed to offer any sports betting advertisements.

Aside from the regulations that are in place for advertisements in stadiums, legal online sportsbooks are also not allowed to air any commercials on any networks in early morning hours between 1 a.m. and 5 a.m.

The United States And Sports Betting Ads

Compared to those countries, the United States has zero restrictions that stop online sportsbooks from advertising on the streets, in commercials, or in sports arenas and stadiums. Those advertisements even come in states where sports betting is not yet regulated.

In the NFL, the New York Jets and Arizona Cardinals have advertisements in their stadiums for in-house sportsbooks. In the NBA, the Philadelphia 76ers and Washington Wizards have in-arena sportsbooks as well. In Florida, on the other hand, where sports betting is not yet regulated, is experiencing sports betting ads as well with the Miami Heat partnering with BetWay and advertising their logo on the court.

The president of the American Gaming Association, Bill Miller, weighed in on the matter stating that sportsbooks must control themselves from advertising too often to avoid a ban like other countries have in place.

Other notable names around the industry that have voiced concern for sports betting ads in the United States include vice president of business development for the New York Jets Jeff Fernandez, the president of sports betting for IGT Joe Asher, and Ken Fuchs, the senior vice president of Caesars Digital.

With many names voicing their concern with sports gambling ads in the United States, a change could be coming soon.