- Unibet will be launching in Virginia on Wednesday after gaining market access.
- The Virginia Lottery granted the betting license to the Kindred Group sportsbook.
- Unibet will now be available in four states, including New Jersey, Pennsylvania, and Indiana.
RICHMOND, Va. – Sports betting fans in Virginia won't have to wait long to bet on sports with the Unibet sportsbook as the launch is officially set for Wednesday, April 28.
This comes after the Kindred Group run sportsbook gained market access by the Virginia Lottery to operate in the Old Dominion.
Virginia online gambling has gradually seen steady growth since launch. Adding Unibet as a new gaming option is just another example.
Unibet Set To Launch
Virginia awards Kindred Group a direct market access mobile sports betting permit https://t.co/D9UpO7zVqi— Kindred Group (@KindredGroup) April 22, 2021
The popular sports betting operation will be opening in its fourth market, being also available in New Jersey, Pennsylvania, and Indiana.
“We are excited to add Virginia to the growing list of states that Unibet and Kindred Group call home as we continue our expansion in the US market,” said Manuel Stan SVP US, Kindred Group. “Our aim is to go live shortly and we expect that the success we have seen in New Jersey, Pennsylvania and Indiana will of course follow in Virginia. We are very grateful to the Virginia Lottery for awarding us one of the seven stand-alone mobile sports betting permits in a very competitive process. We look forward to opening an office in Virginia, which will function as our third hub together with our offices in New York and New Jersey. We are thrilled to continue our journey in what we believe will become the largest gambling market in the world.”
Virginia is a market that is expected to reach over $370 million in annual revenue going forward. This attractive market is perfect for the ever-growing Unibet sportsbook to expand into.
Local betting fans will be able to download the app and partake in the full-service sports betting options available at the online sportsbook.
Since Virginia only offers mobile and online sports betting as local casinos work to construct retail sportsbooks, Unibet should manage to gain a strong foothold in the market fairly quickly.
USA online gambling continues to grow as markets and operates steadily expand. Should Virginia be as successful as the other three markets for Unibet, fans can expect to see the popular sportsbook in even more markets.