DraftKings Expands Jackpot Offering, Acquires BlueRibbon

  • DraftKings has acquired Blue Ribbon Software’s BlueRibbon jackpot
  • This will allow for personalized jackpot promotions and rewards.
  • This is an expansion of the DraftKings Casino products.

BOSTON – Players who use DraftKings' online casino operations will soon see an expansion on the casino jackpot offerings after DraftKings adds Blue Ribbon Software’s technology to its operations.

DraftKings completed its acquisition of Blue Ribbon, gaining exclusive access to the gamification company's BlueRibbon platform-agnostic technology to bring real time gamification tools to its USA online casino products.

The gamification tools will be utilized to create unique jackpot features that will see personalized jackpot promotions made specifically for individual users.

DraftKings Casino Expands

The jackpot technology will be used for multiple jackpot offerings. This includes jackpot slots, table games, and other events the casino has on offer.

“Integrating BlueRibbon’s proprietary, proven technology will enable DraftKings to create dynamic incentives for our users as they engage with our products,” said Paul Liberman, DraftKings co-founder and President, Global Technology and Product. “The team at BlueRibbon brings technical and gamification expertise and broad industry experience to DraftKings, and we are excited to leverage this technology to further differentiate our product offerings and engage customers in new ways.”

The BlueRibbon product is a Tel Aviv-based gamification company that has provided casino operations with unique jackpot technology since 2017. With this DraftKings acquisition, the company now enters the USA online gambling.

The technology was created so that patrons would be able to see a seamless experience with any game or gambling content an online casino provides. The BlueRibbon product was created to be applied to any vertical operation.

“We created BlueRibbon to give companies the ability to differentiate themselves within the highly competitive sports betting and iGaming industries with unique and innovative marketing platform,” said Amir Askarov, CEO and co-founder of BlueRibbon. “Joining DraftKings will allow us to continue to build our platform to enhance the player experience and to strengthen our Tel Aviv-based team.”

Players will quickly see the integration of the BlueRibbon technology across DraftKings casinos' many products. DraftKings sportsbook is offered in 14 US markets, more than any other operator, and the sportsbook provider is working to make its casino offering just as popular.